At «Chasing Limits», everything revolved around the new electric CLA. Or rather, the new CLA revolved around the four teams led by Simon Ehammer, Sarah Atcho, Agnes Fischer and Jannis Reichmuth. Their goal: to maintain the pace of the CLA pacemaker for as long as possible as it raced through the steep banked curve of the Offene Rennbahn Oerlikon – while continuously accelerating.
The challenge ...
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At «Chasing Limits», everything revolved around the new electric CLA. Or rather, the new CLA revolved around the four teams led by Simon Ehammer, Sarah Atcho, Agnes Fischer and Jannis Reichmuth. Their goal: to maintain the pace of the CLA pacemaker for as long as possible as it raced through the steep banked curve of the Offene Rennbahn Oerlikon – while continuously accelerating.
The challenge also included a game that allowed the teams to slow the CLA down. More than 300 invited guests could actively take part, collecting points for their favorite team. Or simply watch, be amazed and cheer them on from the glass building in the infield.
Thanks to high profile guests and influencers, a digital campaign and the media partnership with «20 Minuten», more than 18 million impressions were recorded. October 22, 2025 will be remembered for a long time to come – not only at the Offene Rennbahn.
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«Red. When I opened my Instagram, everything was just red.»
Benedikt Röcker, Mercedes-Benz Schweiz AG
JEFF's involvement? Challenging the original brief, developing «Chasing Limits», coordinating and delivering it – and turning the project into the talk of the town through a media partnership and campaign.
JEFF's involvement? Challenging the original brief, developing «Chasing Limits», coordinating and delivering it – and turning the project into the talk of the town through a media partnership and campaign.
More than 620 posts and 135,000 interactions across a wide range of social media platforms, along with extensive media coverage spanning from sports to lifestyle, turned the launch of the new CLA into the «talk of town» – mission accomplished.
More than 620 posts and 135,000 interactions across a wide range of social media platforms, along with extensive media coverage spanning from sports to lifestyle, turned the launch of the new CLA into the «talk of town» – mission accomplished.
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