The Product Forum is as exclusive as it is spectacular: every year, Mercedes-Benz invites the key representatives of its international sales organisation to take a look at the years ahead.

5,500 guests from more than 170 countries experience new vehicles, exclusive prototypes, new services and software, and keynotes straight from top management. All of it happens across four two-day main shows and eight side shows.

Behind the closely guarded factory walls, JEFF stages the entire customer journey: arrival, every aspect of hospitality, a digital guide, guest management and the show staging of tomorrow’s products and services. Each year, three to four locations across the plant come to life. A classic event venue with a large stage is used mainly to unveil future models. Other locations offer «behind the scenes» experiences in small groups and driving dynamics sessions with prototypes.

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