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project

The Orange Giant in the ESAF Arena

client

Migros

Playground

  • Live

JEFF Brings the Migros Anniversary Show to Life

"A major challenge was that, apart from the
sound system, the arena had no show technology
and the performance took place in daylight.
Producing a show without lighting or screens was
new for us and required creative choreography
that would have an impact even from a distance."
Cécile Kühn, Lead Show
"A major challenge was that, apart from the
sound system, the arena had no show technology
and the performance took place in daylight.
Producing a show without lighting or screens was
new for us and required creative choreography
that would have an impact even from a distance."
Cécile Kühn, Lead Show

"We made the most of the resources available, and the anniversary
show was outstanding. What pleased me most was the fact that
several of our agencies joined forces for this century project and
worked together with us as one team. Merci 100!"

"We made the most of the resources available,
and the anniversary show was outstanding.
What pleased me most was the fact that
several of our agencies joined forces for this
century project and worked together with
us as one team. Merci 100!"

Martin Koch, Leiter Programm Management, Migros-Genossenschafts-Bund

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