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JEFF

Home of creative experiences

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ARTour

The ARTour Basel is a journey between the digital and real world, making art experienceable in new and innovative ways. The exhibition features ten augmented reality pieces of art that can be discovered in the center of Basel through a free app.

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IKEA

It’s time for a good night’s sleep

For the second time, IKEA Switzerland participated in the Zurich Design Weeks, inviting visitors on a multisensory journey into the world of sleep with the exhibition «It’s Time for a Good Night’s Sleep.» Six exhibition rooms creatively showcased the key sleep essentials: comfort, lighting, temperature, air quality, acoustics, and organization. The result was a unique and, at times, surreal exhibition experience.

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Umwelt- und Gesundheitsschutz Zürich

Circular Economy Campaign

Those who embrace circular economy principles - using items longer, passing them on, renting, sharing, or repairing - help avoid waste, conserve resources, and support climate and environmental protection. But in daily life, this isn’t always easy. Often, people prefer to buy new or leave an unused electronic device to gather dust in a closet. So, do we have a troubled relationship with our possessions? We believe so, which is why we’re sending Zurich locals to couples therapy with their products.

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more than the
cherry on the cake

The
A-Team

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Spoiler: Here's
some news

2024 | 31. October

ifolor Christmas Campaign 2024

unforgettable memories come to Life

unforgettable memories come to Life

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2024 | 04. November

The ARTour goes international and gets an artistic upgrade

Over the past two years, ARTour has drawn nearly 30,000 visitors. Ahead of Art Basel, we had the privilege of expanding existing artworks and even adding new ones — yet another reason to experience it! Additionally, Basel Tourism brought ARTour to the Affordable Art Fair in Amsterdam, one of the world’s largest and most successful art fairs.

Over the past two years, ARTour has drawn nearly 30,000 visitors. Ahead of Art Basel, we had the privilege of expanding existing artworks and even add...

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2024 | 05. November

AI is Everywhere. Has the AI Craze Already Peaked?

At JEFF, we love fads — and we love exploring new possibilities, whether they’re trending or already on the way out. We’ve been working with AI for a while now, and we can confidently say: there’s still plenty of potential left.

At JEFF, we love fads — and we love exploring new possibilities, whether they’re trending or already on the way out. We’ve been working with AI ...

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anything.

For example, why is rosé more shrimp-colored? Why does a chicken only smile with its molars? Or why are we the way we are? (Spoiler: We would also like to know the last one ourselves.)